Marketing Research and Analysis.

Catalog description

I, II. Formerly MKT 455 . Prerequisites: MKT 300 or MKT 301 or BUS 305 and QMB 200 or STA 215 , or STA 260 , or STA 270 (with a minimum grade of "C" in each prerequisite course). The role of research in marketing decision- making; the research process, with emphasis on collection, analysis, and interpretation of data as applied to solving marketing problems. Students are required to do a research project. Credit can only be awarded for one of the following: MKT 455 , MKT 555 , or MKT 755 .