MKT 540
Business-to-Business Sales and Marketing.
Eastern Kentucky University · UGRD · Fall 2026
1 section
Catalog description
A. Formerly MKT 440 . Prerequisite: BUS 305 or MKT 300 or MKT 301 (with a grade minimum of “C”). Students to conduct an analysis of the sales and marketing structure for business-to-business products, product lines, channels of distribution, selling, strategy, pricing, wholesaling, and distribution. Credit can only be awarded for one of the following: MKT 440 , MKT 550, or MKT 750.
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Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #eastern_kentucky-2815Fall 2026UGRD3 credits
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