Marketing Management.

Catalog description

I, II. Prerequisites: BUS 305 and one of the following: MKT 401 , MKT 455 , MKT 555 , MKT 456 , MKT 556 , MKT 457 or MKT 557 , (with a minimum grade of "C" in each prerequisite course), Marketing Majors with Marketing Option and Senior Standing. The strategic marketing planning process involving analysis of the changing market place; analysis of alternative strategies to meet the needs of target markets; and the profitable execution of the marketing plan.