Marketing Research and Analysis.

Catalog description

I, II. Prerequisites: MKT 300 or MKT 301 and QMB 200 or STA 215 or STA 270 (with a minimum grade of "C" in each prerequisite course). The role of research in marketing decision- making; the research process, with emphasis on collection, analysis, and interpretation of data as applied to solving marketing problems. Students are required to do a research project.