MKT 404

Retailing Management.

Eastern Kentucky University · UGRD · Fall 2026

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A. Prerequisite: BUS 305 or MKT 300 or 301 (with a minimum grade of "C" in each prerequisite course). Investigation of current problems faced by retailers in store operations, management, retail buying, and inventory control. Outside readings, oral and written case studies, and field trip experiences are required.

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Class #eastern_kentucky-2801Fall 2026UGRD3 credits
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