MKT 370

Sports Marketing.

Eastern Kentucky University · UGRD · Fall 2026

1 section

Catalog description

A. Prerequisite: BUS 305 or MKT 300 or 301 . The strategic application of marketing theories and perspectives to the sports industry. Topics include sports franchise promotion, sports identification, consumer loyalty to teams and participation sports, and marketing with the assistance of sports figures.

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Class #eastern_kentucky-2797Fall 2026UGRD3 credits

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Instructor: Staff

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