MKT 350
Consumer Behavior in Marketing.
Eastern Kentucky University · UGRD · Fall 2026
1 section
Catalog description
I, II. Prerequisite: BUS 305 or MKT 300 or MKT 301 (with a minimum grade of "C" in each prerequisite course). Role of consumer decision-making as it affects the marketing firm; basic concepts of consumer behavior and interrelationships that exist between marketing and the behavioral sciences.
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001
Availability not recently verifiedClass #eastern_kentucky-2796Fall 2026UGRD3 credits
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