MKT 306
Services Marketing.
Eastern Kentucky University · UGRD · Fall 2026
1 section
Catalog description
A. Prerequisite: BUS 305 or MKT 300 or MKT 301 (with a minimum grade of "C" in each prerequisite course). Understanding the customer from the services and non-profit marketing perspectives. Examination of marketing inservice industries with emphasis on the unique aspects of services marketing, the service marketing mix and the implementation of services strategies.
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001
Availability not recently verifiedClass #eastern_kentucky-2791Fall 2026UGRD3 credits
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