COM 490

Media Campaigns.

Eastern Kentucky University · UGRD · Fall 2026

1 section

Catalog description

A. Prerequisites: COM 325 or 425 . Design and execution of a complete advertising/media campaign based on an actual case study. Includes primary research, media planning, creative design/execution, and evaluation. Students produce professional quality advertising materials for national competition. Credit will not be awarded to students who have credit for MKT 426.

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Class #eastern_kentucky-0998Fall 2026UGRD3 credits

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Instructor: Staff

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