Essentials of Marketing.

Catalog description

I, II. Formerly MKT 300 . Corequisite/Prerequisite: BUS 101 (with a grade of “C” or better).Prerequisites: School of Business or BBA major; sophomore standing (a minimum of 30 hours) with an overall minimum 2.0 GPA. Additionally, marketing majors should take this course first in the Essentials Series. Overview of strategic processes in marketing goods and services to global markets. Focus on behavioral, organizational, and consumer variables in decision processes, and how to use marketing mix and marketing information to affect buyer decisions. Credit will not be awarded to students who have credit for MKT 300 or MKT 301 .