MGT 204
Principles of Marketing
East Stroudsburg University of Pennsylvania · UGRD · Fall 2026
1 section
Catalog description
Marketing is studied as the management process of identifying and satisfying individual and organizational product wants and needs. The traditional marketing problems of product planning, pricing, promotion and distribution are considered. Problems and cases are utilized to illustrate and reinforce basic concepts.
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Availability not recently verifiedClass #east_stroudsburg_pennsylvania-MGT204Fall 2026UGRD3 credits
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