Marketing in the Digital Age

Catalog description

This course reviews approaches to marketing in the digital age, covering personal selling, relationship building, and various digital marketing channels, including social media, email, search, and content marketing. Foundational marketing topics are also covered, including the marketing mix elements? product, price, place, and promotion, environmental analysis and sustainability1 considerations, and customer relationship management (CRM). Students will also learn about digital, financial, and analytical tools that can be leveraged for data-driven decision-making to enhance customer satisfaction and deliver impactful marketing strategies