MKTG 476
Product Innovation
Duquesne University · UGRD · Fall 2026
1 section
Catalog description
This course examines methods and tools leading to successful product development and commercialization, as well as the maintenance of existing products and product lines, including product positioning, design, marketing mix, testing, forecasting and product launch, plus product strategy and product life cycle management, using case studies and experiential projects. Prerequisite: MKTG 271
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Availability not recently verifiedClass #duquesne-MKTG476Fall 2026UGRD3 credits
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