MKTG 373
Sales Fundamentals
Duquesne University · UGRD · Fall 2026
Catalog description
Sales Fundamentals is a comprehensive course designed to equip students with the foundational skills essential for success in sales. Covering the entire selling process from prospecting strategies to pre-call planning, meeting execution, and long-term relationship building, students will learn essential techniques for identifying leads, cultivating relationships, and mastering persuasive communication to close sales. Through engaging with experienced sales professionals, students gain valuable insights into diverse sales professions within the industry. By the course's conclusion, students will possess a solid understanding of sales principles, along with practical skills adaptable to various sales environments, providing a strong foundation for success in sales careers.
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