Prescriptive Analytics and Decision Making

Catalog description

The 21st century has been called by many ?The Century of Data.? The explosion of social media and the digitization of many aspects of social and economic activity have resulted in the creation of large amounts of rich data in a variety of formats. By applying advanced analytical techniques to these data, organizations hope to uncover hidden insights that will yield competitive advantages. This course will introduce strategies and methods for developing meaningful business intelligence to assist managers in making decisions in complex environments. The focus will be on using data analysis to make managerial recommendations as opposed to collecting and managing the data itself. The key objective of this course is to equip students with knowledge about how organizations are applying analytical techniques in various business situations, as well as the associated technical, conceptual and ethical challenges associated with the application of such techniques.