Ideation Adventure

Catalog description

Opportunity recognition and exploitation are important components of the entrepreneurial process. In this course, students will learn by applying design thinking, identifying pertinent stakeholders, overcoming likely economic, financial, and legal roadblocks, and building an entrepreneurial team around an identified problem and solution. Students will develop a feasibility analysis for a new start-up venture or a corporate venture within their existing organization. As part of the feasibility analysis, students will learn how to conduct customer discovery, determine product-market fit, create business pitch presentations to communicate their business models, and draft an executive business summary. Lastly, students will test their feasibility analysis by participating in Duquesne University New Venture Challenge (DNVC) and other regional and national opportunities.