Ideation Adventure

Catalog description

Business modeling, product testing, and financial planning are core elements in monetizing an idea. In this course, students will develop an entrepreneurial mindset by applying design thinking and commercialization strategies to their own business concepts. Students will develop a start-up venture using their own newly developed or existing idea. Students will learn to design products, vet concepts using customer discovery techniques, communicate ideas through pitching, and gain access to the onsite prototyping lab, Bob?s Launch Pad. Students will be supported as they participate in real-world opportunities like local entrepreneurial ecosystem events and competitions including the Duquesne New Venture Challenge (DNVC).