Integrated Marketing Communication Strategies II: Advertising

Catalog description

Instructs students in the principles of Integrated Marketing Communication (IMC) for Advertising contexts. Advertising is explored as a persuasive rhetorical activity. Students learn rhetorical versatility and responsiveness in constructing messages for diverse audiences through principles of intercultural communication in the global marketplace. Prepares students for advanced internships and employment in Integrated Marketing Communication contexts. Class projects result in a portfolio that demonstrates a student's ability to enhance a client's products, services, and over-all brand.