Integrated Marketing Communication Strategies I: PR

Catalog description

Instructs students in the principles of Integrated Marketing Communication (IMC) for Public Relations contexts. Interpersonal, organizational and managerial strategies are integrated through theories of persuasion. Students learn rhetorical versatility and responsiveness in managing dialogue with diverse publics. This versatility is based on principles of persuasion, intercultural communication and crisis communication management for organizations. This course prepares students for advanced internships and employment in integrated marketing communication contexts.