Capstone: Campaign Planning and Execution

Catalog description

In this CAPSTONE course, students learn to apply advanced advertising and public relations methods and practices within the context of the larger media practices. Working in groups, students design a promotional campaign for a real client, where they will establish goals, form strategies, and develop tactics. The course requires students to utilize their research, writing, strategy building and multimedia production skills in the field of marketing, advertising and public relations to complete and deliver their promotional campaign.