Advertising Campaigns, Writing and Production

Catalog description

Advertising is one of a constellation of media institutions. In this CAPSTONE course, students learn advanced advertising methods and practices within the context of the larger media practices. Students design an advertising campaign for a client utilizing their journalism, advertising, broadcasting and multimedia production skills. The course emphasizes advertising research, strategy, writing and production. Permission of the Instructor or pre-requisites: (Before 2018) JMA 422 and JMA 267; (2018 and later) ADPR 422 and ADPR 467.