Public Relations Campaigns

Catalog description

Students will learn and apply advanced public relations concepts such as establishing goals and objectives, designing persuasive messages, and developing appropriate tactics. Working in groups, students will complete a PR campaign for a real client where they will apply strategy, writing and production. Permission of the Instructor or the pre-requisites: (Before 2018) JMA 260, JMA 410, and JMA 467; (2018 and later) MDIA 260, and ADPR 467.