Designing Audience Engagement Gamification and Fun

Catalog description

This multi-disciplinary course will examine the concept of audience engagement, and how gamification and elements of fun can be applied in immersive marketing practices. Through lectures, workshops, and projects, students will be encouraged to think outside the box while developing strategies and executing tactics for a client. Topics of this course will include persuasive game design, social media contests and sweepstakes, loyalty programs, event planning, as well as methods of evaluating audience engagement.