Emerging Media Applications in Marketing

Catalog description

This course consists of lectures, workshops, and projects to help students understand the major concepts and terminology of interactive media, and how emerging media can be applied in advertising and public relation practices. With access to Media Department labs and centers, students will experience trending interactive marketing approaches such as alternative media marketing, augmented reality, AI, engagement marketing, packaging, social media and mobile marketing, and gamification. This course will encourage students to think outside the box while implementing creative marketing tactics for a client, regardless of prior design or marketing experience.