Writing Lab: Content Creation and Copywriting

Catalog description

This class focuses on the skill and art of promotional writing and storytelling in the advertising and public relations industry. The overall objective of the course is to enable students to formulate creative communication strategies, and to execute these strategies by crafting clear, concise and compelling content for a range of communication channels including traditional and digital platforms. Special emphasis will be on strategic business writing, content creation, short and long form writing and copywriting to create effective, revenue generating, persuasive messages for various media outlets and publics.