MMS 395
New Ventures Develop
Duke University · UGRD · Fall 2026
Catalog description
Do you want to design a business model around either your own idea or someone else's problem? In New Ventures Develop you'll learn to assess opportunities, develop and test business models, understand your financials, and build successful teams. If you've validated an idea through New Ventures Discover or through your independent customer discovery process, New Ventures Develop can facilitate idea to action. In this course, student teams will develop core elements of a strategy for a technology or business idea; detail will be suitable for a business plan document for a company seeking initial investment; strategy will serve as a foundation for a first operating plan for company.
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