Business of Sport: A Comprehensive Look at a Powerhouse Global Industry

Catalog description

Provides a broad overview of 'Sports', finance/valuation, professional/college, sponsorship/marketing, teams/leagues, labor/ownership; examines industry from finance perspective in determining valuations; examines role of sports and transformation into entertainment; how web based applications have changed the dynamic of the sports industry; discussion of topics regarding lockouts, free agency, paying college athletes, NCAA tournament, college athletic budgets, Super Bowl, athlete salaries, public/corporate funding.