Voices in Marketing: Advertising in Chinese

Catalog description

Discussion-based course trains students to analyze all forms of advertising in Chinese. Classes explore the history and theories of advertising in China, as well as hands-on strategies for analyzing ads, with particular attention to issues such as translation, localization, and ethics. Tutorials meet weekly for 75 minutes. Does not count for the Markets & Management Studies certificate program. Prerequisite: Chinese 305 or equivalent or instructor consent.