Voices in Marketing: Advertising in French

Catalog description

Discussion-based course trains students to analyze all forms of advertising in French. Classes explore the history and theories of advertising in the francophone world, as well as hands-on strategies for analyzing ads, with particular attention to issues such as translation, localization, and ethics. Tutorials meet weekly for 75 minutes. S/U. Does not count towards MMS certificate program. Prerequisite: French 204 or equivalent.