Marketing Across Borders, Cultures and Demographics

Catalog description

Investigates and discusses theories and techniques used to market to the world's different shoppers and consumers in developing and industrialized economies and countries; gives an understanding of how to target market to shoppers and consumers by varied insights of each target group; Focuses on 'Consumer is Boss' and the understanding of how to influence at 'First Moment of Truth' and at the 'Second Moment of Truth'; will include a team project developing collaboration skills and gaining insight into a specific target group and product; local field trips to engage consumers in homes and where they shop; guest lecturers from Fortune 500 corporations.