MMCI 557
Principles of Strategy
Duke University · UGRD · Fall 2026
Catalog description
This course helps you learn to identify business opportunities in dynamic competitive environments and, in turn, develops skills necessary to be an effective strategy analyst as part of any business position. We will tackle the complexity of analyzing competition in this era of globalization and changing firm boundaries, as well as assessing strategy under increasing uncertainty. You will develop strategic thinking by learning the concepts, models, and tools of strategic analysis and by applying them to competitive situations. The course develops the capability to assess a firm's strategic position with respect to rivals, the larger industry, and customers given the firm's internal resources and capabilities.
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