MGMTCOM 570
Effective Advocacy
Duke University · UGRD · Fall 2026
Catalog description
Builds on the skills and concepts that students learned in Management Communication core courses. Focus on advocacy skills, team skills, collaborative skills, and the ability to communicate strategically individually and as a team in written and oral form. Students refine their ability to construct persuasive arguments and move beyond mere persuasion to advocacy. They learn how to challenge others' viewpoints and positions effectively and strategically. Students master the ability to manage questions and challenges gracefully in highly interactive communication situations. Students learn advocacy skills; manage communication; construct written and oral messages; analyze and respond to complex communication situations, and anticipate and answer challenges and counter arguments. This course is for Daytime MBA and Accelerated Daytime MBA students.
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