Market Intelligence

Catalog description

This course is about gathering, analyzing, and interpreting data about markets and customers. It has been designed for analysts who will be working with customer-generated data, and so is intended for students wanting to go into marketing, consulting, and entrepreneurship. Topics include analyzing data to understand customers and inform marketing decisions; evaluating the quality and usefulness of available data and analyses conducted by others; communicating analysis-based conclusions to colleagues and managers. This course is for MQM: Business Analytics students.