Intercultural Communication and Advertising - Persuasion Across Cultures

Catalog description

This course explores Hofstede's cultural dimensions and their application to the world of international advertising to help students to develop their academic oral and written English analysis skills. Specifically, students will learn how to construct professional and persuasive oral and written analyses through analyzing multiple international advertising case studies through a critical lens. The course explores how Hofstede's cultural dimensions can help us to understand the rhetorical moves used by the media in the world of advertising, enabling students to apply theory to practice whilst developing critical thinking skills. Academic oral and written English skills will also be developed through creative and engaging assignments. 001902