Campaigns, Marketing, and Persuasion

Catalog description

This course examines the different ways that campaigns and marketing use to spread information and influence people. Students will learn core theories of the persuasion process as well as how the knowledge may be applied in practice. Topics that will be covered in the course include Narrative Persuasion, Decision Making, and Message Factors. Students will work in groups to design a marketing campaign using the knowledge they learn in the course. 002158