MEDIA AND HEALTH COMMUNICATION

Catalog description

This course examines health communication theory, research, and practice. Major topics include the impact of media on health and behavior; use of mass, new, and social media strategies for health promotion, patient-provider communication; and the role of culture in health communication campaign design. Students should have basic understanding of social science research methods. Students will develop the skills necessary to use media strategically to advance public health policies and social change. The course covers the design, implementation and evaluation of media campaigns to promote public health goals, and examines theories and research on media influences with respect to its potential harmful effects on wellbeing. Students will design a digital media-based health communication campaign. 001069