Business Fundamentals and Management Principles for Game Production II

Catalog description

This course continues to build on the business and management foundations learned in GAMEDSGN 551. Students will explore marketing, sales, intellectual property, hiring, and working with publishers. This course provides the foundations for students to learn and apply these principles to their studios. In addition, students in the GDDI program would have been working as studios for three semesters. Team communication and leadership strategy needs to be evaluated and optimized. The materials covered and the assignments given should guide students through these crucial conversations. Students will learn about team dynamics, effective communication, and personal leadership development. The course aims to prepare students to lead high-performing teams in a dynamic game industry environment.