Entrepreneurial Experience

Catalog description

Teaches marketing, finance and business planning within the context of forming a start-up. Core concepts include: establishing a value proposition; identifying an opportunity; intellectual property and technology management; marketing & financing a start-up; and exiting a company. The course has a technology focus, but many of the concepts apply to any start-up activity. Students will form teams to go through all the steps required to form a business, stopping short of executing legal agreements to do so. The experience is an ideal springboard for students who want to start a company or be part of an early-stage company in the future.