Designing Customer Experiences in Technology

Catalog description

Increasingly, the quality of a business's 'user experience' offerings provide the key to securing loyal customer relationships and sustainable market differentiation. Students are introduced to foundational design techniques and use case study discussions, readings, and hands-on projects to form a framework and 'personal toolkit' for designing compelling customer experiences. In addition, students flesh out this framework through project-based assignments and presentations applying the principles of design thinking, human factors, design for usability, and interaction design to analyze, create, and present effective customer experience solutions.