Challenges and Strategies for the Design Thinker and Innovator

Catalog description

Some designs withstand the test of time and survive hundreds, if not thousands of years, while others receive huge up-front investments only to fantastically fail. Still other designs resonate in the marketplace to such an extent that they become household names. Design team leaders confront a dizzying array of priorities, many dictated by industry standards as well as legal requirements that protect health, safety, and even civil rights. Through case studies and primary sources, this course explores the multifaceted challenges that confront design thinkers and innovators as well as strategies for managers and their teams to support the pursuit of excellence in the design process.