Design Thinking and Innovation

Catalog description

Success of established companies and entrepreneurial ventures depends on their ability to identify customer needs and develop products and services to meet these needs effectively. A disciplined design thinking process leads to successful innovations, particularly with regard to value creation and market impact. Starting with an understanding of empathy, ethnography, and interviewing, moving on to the iterative process of defining, ideating, prototyping, and testing, and then developing final designs, this course allows students to develop a deep set of skills in design thinking and innovation and includes current approaches such as agile development, biodesign, and lean startup.