Competitive Strategy in Technology-Based Industries

Catalog description

This course is designed to teach the elements of competitive strategy with a focus on the special considerations of technology-based companies, with particular emphasis on innovation and entrepreneurial activities in ventures of all sizes. Students will gain an appreciation for the strategic considerations that affect the success of technology-based products in the marketplace through a systematic exposure to key concepts in analysis, formulation and execution of strategic options. The course is structured along the lines that a company or organization would likely follow in the development of a competitive strategy.