EGRMGMT 514
Negotiations and Consultative Selling in Technology
Duke University · UGRD · Fall 2026
Catalog description
Skills in negotiations and consultative selling are required. From making a decision that affects internal operations, presenting a proposal to one's boss, or closing a sale with a major client, it is vital to have a strong set of skills to achieve our objectives. Focusing on two primary areas of influence and communication within business—negotiations and consultative selling (working collaboratively with others to effectively meet customer needs), this course covers the structured processes, theoretical constructs, and practical applications required to understand a complex situation and develop the negotiation or sales process most needed for value creation and goal attainment.
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