Product Management in High-Tech Companies

Catalog description

Students will explore the entire product management challenge in a way that goes beyond the typical MBA product marketing and brand management course with emphasis on managing products & services in a high tech environment. The course provides an in-depth exposure to the analyses, decisions, and implementation issues relevant to a typical product manager in a high tech company and prepares students for their first industry product management opportunity. This course is the first step in developing the set of skills needed for a successful product manager utilizing a mix of individual and team-based assignments, case analysis and presentations, computer simulations and projects.