Product Management

Catalog description

When creating transformative technology-based products, the essential component to success and positive impact on society is the central role of humans. This course explores this intersection of the humanities and technology. Products are created in interdisciplinary teams through leadership, communication, experimentation, and critical thinking. Product managers must understand diverse cultures and customers. Concepts covered include needs finding, ethical product development, market opportunity analysis, strategy, road mapping, competitive analysis, and life cycle management. Learning takes place using a mix of individual and team-based assignments, presentations, and projects.