Digital Platforms

Catalog description

This course focuses on three fundamental features of digital platform design and implementation: market creation and design, the role of data and information, and the impact of interconnectedness and networked world. Today's and tomorrow's leaders need to understand these elements and have a workable knowledge on how to think about these issues when making business decisions and when thinking about old (and new) business problems. This course is for Global Executive MBA and Weekend Executive MBA students.