Marketing

Catalog description

Prerequisite: Day-Declared Breech major; or declared Business Administration Minor; or a Marketing and Entrepreneurship Minor; or declared Business Essentials Certificate; or declared Personal Branding Certificate; or declared Arts Administration Certificate. CCPS- Declared Business Administration major or declared Business Essentials Certificate. Introduction to effective marketing concepts, strategies, and practices. An analytical approach to recognition of alternative strategic paradigms and their effect on a firm’s marketing. Ethical and social responsibilities of effective domestic and global marketing. Individual and team projects with operating sponsors.