COMM 421
Strategic Media
Drury University-College of Continuing Professional Studies · UGRD · Fall 2026
1 section
Catalog description
Prerequisites: COMM 221. Strategic media selection makes it possible to connect messages and audiences. In this course students will learn to create effective media and communication outreach by developing their knowledge of media platforms, audience analysis and 230 audience engagement. Traditional and new media will be examined, with particular attention given to the opportunities and metrics associated with web and social media.
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001
Availability not recently verifiedClass #drury_continuing_professional_st-0051Fall 2026UGRD3 credits
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