Digital Marketing Strategy

Catalog description

MBA 5418 Digital Marketing Strategy -- Companies need to develop and implement a clear digital marketing strategy effectively to convert noncustomers into first-time customers and build relationships with them. Various marketing activities take place on digital platforms and are orchestrated to create synergy to obtain the best possible results relying on KPIs. In this course, students will learn how companies can design a data-driven and results-oriented digital marketing strategy involving various digital marketing tools such as SEO, search advertising, display advertising, email marketing, social media marketing, and owned media.