BUMA 027MARKETING

College of the Desert · 3 credits

Catalog

This course introduces core marketing activities, including target segmentation, the marketing mix, and an introduction to market research. The course emphasizes the relationship of human behavior and culture to marketing activities. The student participates in individual and class projects designed to reinforce basic marketing theory and concepts.

Recent sections

Fall 2026 · 1 section

Aug 31 – Dec 18

Section	Days & time	Location	Instructor
0916Class #0303855	Tu Th · 11:00 AM – 12:20 PM	Business Building 3	Salata, Kathy E.